Resume
CARL H. MARTENS
580 Creekwood Crossing E
Roswell, GA 30076
Home: 770.676.6289 Mobile: 630.336.7320
Email: contactme@carlhmartens.com
Internet Marketing Manager | Social Media Marketing Manager
Results driven marketing and operations manager with 5 years of Marketing, Operations, and Sales experience. Highly competitive, self-starter who is organized, disciplined and goal oriented. Recognized for consistent market share growth through brand equity building, superior marketing, consumer research, and talent acquisition and management. Proven leader with a “hands-on” collaborative style that motivates individuals while keeping a focus on strategic goals.
Key Words/Experience: Internet marketing, social media, search marketing, marketing strategies, brand management, brand revitalization, contract negotiation, Web 2.0+ technologies, web analytics and reporting programs, content management platforms, E-mail marketing, Search Engine Optimization, SEO, Search Engine Marketing, blogging, Point2Agent, Twitter, Facebook, MySpace, YouTube, Flickr, Wordpress, Adobe Photoshop, Google Analytics, Google Webmasters, Google Adsense, Google Apps, database development/activation, operational streamlining, cost management, strategic planning, Customer Relationship Management, CRM, Intranet, Extranet, eCommerce, Sales Force Automation, web pages, project management, operations, organizational design, communications, recruiting, budget and financial planning, consulting, strategic planning, presentation skills, interpersonal skills, vision, analytical, leader, change agent.
PROFESSIONAL EXPERIENCE
Keller Williams Realty - First Atlanta, Sandy Springs, GA ~ March 2007 – Present
Keller Williams Realty is an international real estate company and is the fourth-largest U.S. residential real estate firm in North America.
Internet Marketing and Operations Manager
Personally asked by the RKiHomes.com Team Leader to take this assignment in a challenging real estate market. Responsible for the overall internet marketing strategy for Richterkessing, Inc., a top producing team at Keller Williams Realty - First Atlanta.
• Instrumental in assisting Brenda Richterkessing, Team Leader, in becoming the #3 Individual Producing Agent in 2007 out of 300 agents in the Keller Williams Realty - First Atlanta office achieving a total production volume of $8.4M+ and gross commission income (GCI) of $263K.
• Developed strategies to increase total GCI by 63% resulting in an increase in total production volume of 2.7M.
• Increased internet leads by 20% in first 12 months by developing and implementing a comprehensive strategic internet marketing plan directly tied to over $150K in GCI.
• Designed and maintained a Point2Agent website that ranked number 7 out of 4,237 Georgia agents’ websites and 79 out of 67,944 agents in the United States as measured by the Performance Index.
• Developed community specific website, SoldonRoswell.com, built on the Wordpress blogging platform designed to target a specific community niche by implementing focused search engine marketing methods resulting in several Google first page rankings and increased web site traffic.
• Active member of the Technology Committee at Keller Williams Realty - First Atlanta providing technology solutions to base of 300 agents teaching classes on E-mail Marketing Concepts, Search Engine Optimization, Marketing, and Social Media. Developed and implemented a blogging web site, AuntBrenda.com, to provide further advanced training for agents.
Zowbie Consulting, Roswell, GA ~ August 2005 - Present
Zowbie Consulting is a marketing consulting firm providing web and graphic design, programming, print, promotional, and recognition services.
President and C.E.O
Founded Zowbie Consulting. Strategic business model is founded on partnerships with a strong network of talented independent agents. Responsible for building and enhancing Zowbie’s service and operations platform, developing new business, talent acquisition, and ensuring total client satisfaction. Manage working relationships with 9 different independent contractors in software design, content management, and graphic design.
• Provide hosting and support for over 50 domain names.
• Developed 20+ web sites currently in use by clients of the firm.
• Successfully transitioned client web site to new platform producing business arrangements between client and two major industry publications.
Award Concepts, Inc., St. Charles, IL ~ September 2004 – May 2006
Award Concepts is a service award and recognition company with annual sales of $6 million. Company delivers custom designed and tailored programs to meet client needs and specifications. Normal cycle to sales conversion is 8-16 months.
Sales Representative
Responsible for evaluating customer’s needs and wants designing custom tailored programs to meet clients specifications and successfully implementing each targeted custom program. Developed strong customer rapport, identified business opportunities, and successfully marketed products and services, both in person and over the phone.
• Responsible for prospecting and developing a new account base where none previously existed.
• Starting with zero prospects created a database of over 2,500 prospects.
• Converted 9 new accounts that amounted to 80% of new company sales during the same period.
Project Manager
• Developmed a new online ordering and tracking system, successfully linking three databases into one mysql server database and creating a bridge between Microsoft Solomon accounting software and UPS tracking system eliminating the need of manual entry.
• Effectively led the redesign of the company website. Project scope included: brand management and revitalization, overall marketing strategy, cost management, strategic planning, and content development.
EDUCATION
DeVry University, Addison, IL ~ 2004 - 2007
Bachelor of Science in Business Administration with concentrations in Sales and Marketing
Additional Accomplishments: Member of Sigma Beta Delta Honor Society
Illinois State University, Normal, IL ~ 2000 - 2003
Pursuit of Degree in Business Administration with concentrations in Finance and Economics
Additional Accomplishments: Member and Treasurer of Mountain Biking Club/Team 2000-2001
References Provided Upon Request